When I decided to reformulate the toner, there were a few different factors that led to that decision. First of all, while the lanolin in the toner provided the balm-like moisturization, it excluded those with lanolin sensitivities from being able to use it. Second of all, there are many out there who prefer their products to contain no animal byproducts.
It was a difficult decision because I understand that many people loved the toner’s performance, but I was excited about the challenge. I knew that I could create a product that performed as well, if not better, while being more inclusive.
I have been using the new toner formula every shave for the past two weeks and not only feel confident in beginning production, but downright excited, in fact. While it still has the liquid balm feel, the application feels lighter and the product is more quickly absorbed.
The secret weapon for the new formula was to use light and easily absorbed, non-comedogenic oils. Two of these oils, marula oil and shea oil, are imported from Africa. Shea oil comes from the same trees that are the source for the shea butter I use in the salves, and marula oil is a highly sought after ingredient in luxury skincare products due to its high antioxidant (including Vitamin C, vitamin E, tochotrienol, phenolic compounds, essential amino acids and flavonoids) and fatty acid content.
Finally, meadowfoam seed oil is comparable to jojoba oil in its performance. Found throughout the Pacific Northwest, it is another non-comedogenic oil that contains more of the antioxidants and fatty acids that nourish and replenish the skin after shaving.
Production will begin soon for our new toner, so be on the lookout for an official announcement for its release.